Make more of what you’ve got.
Digital marketing in Cornwall and beyond, built around the business rather than a fixed package. XPY brings together content, social, SEO and ongoing creative support to reach the right people and keep things moving.
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HOW XPY HELPS
Good content. Used properly.
Growth doesn’t have to mean complicated campaigns or endless reports. Often it’s about creating the right things, putting them in the right places and making sure they keep working together over time.
01
CONTENT PLANNING
Campaign ideas
Content calendars
Shoot planning
Repurposing
02
SOCIAL & CAMPAIGNS
Captions & creative
Scheduling & rollout
Organic social
Paid social support
03
SEARCH FOUNDATIONS
Site structure
Keyword research
On-page SEO
Local visibility
04
MEASURE & IMPROVE
Analytics & tracking
Content performance
Website improvements
Ongoing refinement
CONTENT IN PRACTICE
One shoot. Weeks of content.
REBELLION ROAST HOUSE · ONGOING CONTENT
Create it once. Put it to work properly.
A structured shoot at Rebellion could capture the chef, dishes, kitchen, restaurant and atmosphere in a single session. Rather than treating each piece of content as a separate job, the day was planned around creating a useful bank of material.
That footage could then be edited into multiple social posts, written around and scheduled strategically across the following weeks — keeping the business visible without having to constantly organise another shoot.
The aim wasn’t simply to make another video. It was to create content with enough variety and mileage to keep working long after the cameras had been packed away.
SMALL BY DESIGN
Close enough to understand the business.
XPY doesn’t take on a huge volume of clients at once. Keeping things deliberately small means I can get close to the business, understand what you’re trying to achieve and make useful decisions instead of just delivering a list of services.
That might mean spotting an opportunity for content while building a website, planning a shoot around seasonal demand, improving an existing site, or creating something quickly when the business needs it.
The aim is to become useful to the business, rather than another supplier waiting for a brief.
THE APPROACH
Less noise. More consistency.
There isn’t a magic platform, algorithm or marketing trick that grows every business. The useful part is understanding what you’ve already got, what you’re trying to achieve and where consistent creative work can make the biggest difference.
From there, content, social, search and the website can all support the same objective rather than being treated as separate jobs.
01
UNDERSTAND
The business
The audience
The objectives
What’s already working
02
PLAN
What to create
Where it will live
How it connects
When it goes out
03
CREATE
Content
Campaigns
Social
Digital foundations
04
KEEP IT MOVING
Schedule
Publish
Measure
Improve
AI & AUTOMATION
Make the tools work for the business.
AI and automation can remove repetitive work, improve everyday workflows and help businesses get more from the tools they already use.
XPY looks at where technology can genuinely save time, simplify a process or make something work better, then helps put the right solution in place.
No hype. No unnecessary systems. Just useful technology applied where it actually makes sense.
That can include AI and automation where they genuinely save time or improve the way the business works, rather than adding technology for the sake of it.
READY TO GET MORE FROM IT?
Let’s turn attention into something useful.
If you’ve already got a business worth talking about, let’s work out how to make more people see it — and give the content you create a longer life.