Make the business feel joined up.
Branding in Cornwall and beyond, from brand identity and logo design to visual direction. XPY creates practical branding that makes your business feel consistent, recognisable and joined up.
VIEW BRAND WORK →START A PROJECT
WHAT XPY CAN HELP WITH
From rough idea to something usable.
Branding doesn’t always have to mean starting everything again. XPY can create a visual identity from an initial idea, refine what’s already there or simply bring enough direction and consistency to make the business feel more considered.
The aim is always practical: give the business an identity that works across the places customers actually see it.
IDENTITY & LOGOS
Logo creation
Logo refinement
Rough ideas & sketches
Usable brand assets
VISUAL DIRECTION
Colour palettes
Typography
Look & feel
Brand consistency
BRAND ROLLOUT
Web application
Social assets
Content direction
Digital consistency
PRACTICAL DESIGN
Menus
Simple print
Promotional graphics
Reusable templates
SELECTED BRAND WORK
Different starting points. One clear direction.
THE APPROACH
Branding that works with everything else.
Brand decisions rarely exist in isolation. They affect the website, photography, video, social content, advertising and how everything customers interact with feels.
Because XPY can work across those disciplines, the visual identity can be developed with the wider business in mind from the beginning, keeping everything connected rather than passing separate pieces between different suppliers.
01
UNDERSTAND
The business
The audience
What’s already there
Where it needs to go
02
REFINE
Logo
Colour
Typography
Visual language
03
APPLY
Web
Content
Social
Practical assets
NEED TO SHARPEN THE BRAND?
Start with what you’ve got.
A finished identity, an old logo, a rough sketch or simply an idea — show me where the business is now and we can work out what it actually needs.