Content people actually want to watch.
Video production in Cornwall and beyond, alongside photography and social content built around what the business actually needs. From one off campaigns to an ongoing bank of content, XPY creates work designed to be watched, used and remembered.
VIEW CONTENT WORK →START A PROJECT
WHAT XPY CREATES
Different formats. One joined-up approach.
Content doesn’t need to begin with a predetermined format. We can work out what needs to be communicated, where it’s going to be seen and how much can be created from the time we have together.
Sometimes that’s one carefully produced film. Sometimes it’s photography, short-form video and a bank of assets designed to keep the business moving for months.
01
FILM & VIDEO
Brand films
Promotional video
Interviews & stories
Events
02
PHOTO
Commercial photography
Food & product
People & lifestyle
Website imagery
03
SOCIAL CONTENT
Reels & short-form
Campaign content
Event coverage
Ongoing content
04
PRODUCTION
Creative direction
Planning & shot lists
Drone & location
Editing & delivery
BEHIND THE WORK
More than pressing record.
CELTIC TUNING · COMMERCIAL FILM / CREATIVE PRODUCTION
Built around the performance.
Celtic Tuning wanted a short, premium film to lead their website and showcase the transformation of a performance car through the tuning process.
XPY developed the concept and script, coordinated cast, locations and a professional driver, and took the production from initial idea through filming, edit and final delivery. The story follows a car arriving at the workshop before the mechanic imagines what it could become once unleashed on the road.
Sound played as much of a role as the visuals, with detailed audio production, a carefully selected soundtrack and cinematic colour grade used to build tension throughout the sub-one-minute film.
CORNWALL SEGWAY · COMMERCIAL FILM / CONTENT PRODUCTION
One shoot. A whole bank of content.
Cornwall Segway needed a promotional film that captured the fun of the experience while giving new customers a quick sense of what to expect. The production was planned around multiple locations and activities, with the main film shot across a single carefully structured production day.
Rather than treating the shoot as one standalone video, XPY planned the production around the wider digital project. Alongside the main promotional film, footage was captured for shorter social edits, a website hero video and a bank of high-resolution stills extracted from the 4K footage.
The result was one consistent body of content that could work across the new website, social media and ongoing promotion — getting considerably more mileage from a single day of production.
CORNISH MOONSHINE · BRAND FILM / CREATIVE PRODUCTION
Creating a world around the product.
Cornish Moonshine wanted a short, atmospheric brand film that could position the product for a wider audience and support conversations with potential stockists and national retailers. The creative direction combined Cornwall’s smuggling heritage with the character of traditional American moonshine, creating something deliberately dark, intriguing and cinematic.
XPY developed the concept and script, sourced the location, cast and props, and built the production around a carefully controlled lighting setup and cinematic camera rig. Every detail was considered to create the right atmosphere, from how the product was revealed through to the final call to action.
Sound was developed alongside the visuals, with a suitably atmospheric soundtrack sourced and licensed for the production and detailed sound effects added during the edit. The finished film gave the brand a premium promotional asset designed to work across its website, social media and wider marketing.
SELECTED CONTENT
Stories are better shown
than explained.
A selection of films, campaigns and content produced for businesses, brands and people across Cornwall and beyond.
THE HUMAN BIT
Good content starts with people being themselves.
I’m a people person, and a big part of the job is making sure the person in front of the camera doesn’t feel like they’re in front of a camera.
Most of the people I film aren’t actors or presenters. They’re business owners, chefs, musicians, tradespeople, teams and customers who simply need to come across as themselves.
That means keeping shoots relaxed, reading the room and knowing when to direct and when to get out of the way. The best moments are often the ones that don’t feel overly staged — so the finished content feels like the business rather than an advert pretending to be it.
THE APPROACH
One shoot.
More mileage.
A good shoot shouldn’t produce one piece of content. Planned properly, it can create a bank of photography, film and short-form material that can be used across your website, social channels, campaigns and marketing for weeks or months afterwards.
For businesses that need content regularly, XPY can stay involved too. Planning what needs creating, capturing it efficiently and building a useful library over time.
01
PLAN
The objective
The audience
The platforms
The story
02
CAPTURE
Film
Photography
Audio
Drone
03
CREATE
Hero content
Short-form edits
Social assets
Stills
04
USE
Web
Social
Campaigns
Ongoing content
GOT SOMETHING WORTH SHOWING?
Let’s make something people want to watch.
Tell me what you’re trying to communicate and where it needs to work. We can figure out what actually needs to be made from there.