A fresh start for
a familiar pub.
A warm, modern website and content package created for the newly acquired Quintrell Inn — bringing food, bookings and the character of the pub together online.
WEB → ONLINE BOOKINGS → CONTENT → DESIGN
THE BRIEF
Ready for the summer.
Following the acquisition of the Quintrell Inn, the new owners wanted to refresh its presentation and create a digital presence that reflected where they planned to take the pub.
With the summer season approaching, the project required a quick turnaround and a carefully managed budget — covering the website, online table bookings and enough new visual content to give the business a strong foundation from launch.
WHAT XPY DELIVERED
01
WEB
Responsive design
WordPress development
Food & drink
Venue information
02
BOOKINGS
Zonal integration
Table reservations
Booking journey
Mobile experience
03
CONTENT
Video production
Food photography
Hero content
Social assets
04
DESIGN
Logo preparation
Menu design
Reusable templates
Brand application
THE WEBSITE
Simple where it matters.
Working within a focused budget meant prioritising the parts of the website that would make the biggest difference to customers.
The structure was kept deliberately simple, making it easy to find food and drink, opening information, events and table bookings without unnecessary layers of navigation.
Visually, the challenge was finding the balance between the warmth and familiarity of a traditional Cornish pub and the cleaner, more contemporary direction of the new owners.
Strong imagery and straightforward typography allow the food and atmosphere to provide the personality while keeping the experience modern and easy to use.
CONTENT PRODUCTION
One shoot. More mileage.
Fresh content was essential to making the new website feel authentic, but the production also needed to work efficiently within the available budget.
XPY planned and produced a focused shoot at the pub covering bestselling dishes alongside recurring food offers such as curry nights, Sunday roasts and breakfast.
Content was captured in high-resolution 4K video, allowing selected frames to also be used as photography across the website and supporting marketing — generating both moving and still imagery from a single production.
A dedicated food-led hero video was then created to give visitors an immediate sense of the pub from the moment they arrive on the homepage.
ONLINE BOOKINGS
Make booking the easy bit.
Straight from browsing to booked.
Online table reservations were a priority from the outset, giving customers a simple way to secure a table without having to call the pub.
The Quintrell Inn’s chosen Zonal booking system was integrated directly into the website, creating a clear route from discovering the food and venue through to making a reservation.
Particular attention was given to mobile, where customers are often searching for somewhere to eat and making decisions quickly. The booking journey was therefore kept prominent, straightforward and easy to complete across screen sizes.
Particular attention was given to the mobile experience, keeping the booking process clear, intuitive and easy to complete on the devices customers are most likely to be using when deciding where to eat.
ZONAL · ONLINE BOOKINGS · RESPONSIVE UX · MOBILE
BEYOND THE BUILD
Everything needed to launch.
01
CONTENT
A planned on-location shoot created the core visual library for the website, including food, venue and promotional content. Capturing in high-resolution video allowed the same production to provide both film and still imagery, making the available budget work harder.
02
DESIGN
Existing logo artwork was cleaned up and supplied in suitable high-resolution, print-ready formats. XPY also designed restaurant menu materials and created a reusable template that could be updated internally as dishes and pricing changed.
03
SEARCH
With customers primarily searching for the pub and local places to eat, the website was given solid SEO foundations rather than an unnecessary large-scale search campaign, including clean site structure, page optimisation and local relevance ahead of the summer season.
THE RESULT
A pub ready for its next chapter.
The completed project gave the new owners of the Quintrell Inn a fresh digital presence ready for their first summer season — combining a modern, responsive website with online bookings and a new bank of original content.
By keeping the structure focused and using the available production budget intelligently, XPY was able to deliver the essential web, content and design assets without overcomplicating the project.
The finished experience retains the warmth of a traditional pub while giving the business the cleaner, more contemporary presentation and straightforward booking journey needed for its next chapter.
