Built around
trust and visibility.
A clean, approachable local business website design in Cornwall for Sands Physiotherapy, built around trust, online bookings and stronger local search visibility.
WEB → LOCAL SEO → CONTENT → BOOKINGS
THE BRIEF
Make it easier to find. Easier to trust.
Sands Physiotherapy needed a refreshed digital presence that could better reflect the friendly, personal relationship the practice builds with its clients while competing more effectively in a busy local market.
Working within a focused budget, the project combined a refreshed visual direction, a new brochure website, integrated online bookings and a stronger local search foundation — alongside new photography and written content created specifically for the site.
WHAT XPY DELIVERED
01
WEB
Responsive design
WordPress development
Service structure
Brochure website
02
BOOKINGS
Existing system integration
Embedded booking flow
Mobile usability
Clear calls to action
03
CONTENT
Website copy
Photography direction
Client imagery
Testimonials
04
LOCAL SEO
Google Business Profile
Location consistency
On-page SEO
Local search structure
THE WEBSITE
Clear, friendly and easy to use.
The website needed to communicate professionalism without feeling clinical or impersonal.
The existing brand was tidied up and a broader colour palette introduced to create a warmer, more approachable visual language that better reflected the relationship Sands builds with its clients.
Services and key information were organised into a simple structure, allowing visitors to understand what Sands offers, learn more about the practice and move naturally towards making a booking.
The result is a straightforward brochure website that feels trustworthy, modern and easy to navigate.
CONTENT & TRUST
Putting a face to the practice.
The existing content library wasn’t strong enough to support the new website, so original photography became an important part of the project.
XPY brought in and directed a third-party photographer for a structured shoot, creating a bank of imagery that could show the people, environment and personality behind the practice.
With no finished website copy supplied either, XPY also produced the written content in-house, shaping the tone around clarity, reassurance and the services clients were actually searching for.
Reviews were given particular prominence throughout the site, using existing client experiences as an important layer of trust for prospective patients.
ONLINE BOOKINGS
From research to appointment.
Booking without leaving the experience.
Sands already had an established online booking platform, so the goal wasn’t to replace it — it was to make it feel like a natural part of the new website.
The system was embedded directly into the site and positioned prominently throughout the customer journey, creating a smoother route from researching a treatment through to choosing an appointment.
Particular attention was given to mobile, where prospective clients are often searching locally and making decisions quickly, ensuring the booking experience remained clear and easy to complete across devices.
ONLINE BOOKINGS · EMBEDDED SYSTEM · MOBILE UX · CONVERSION
LOCAL SEARCH
A stronger foundation for Newquay.
01
LOCATION
A premises move and change of location name meant existing online information needed to be carefully reviewed. Business details were updated and aligned across the website and relevant search listings to reduce inconsistencies around where Sands was actually based.
02
LOCAL SEO
With physiotherapy being highly competitive locally, the website was structured to give Sands the best possible foundation for relevant Newquay search terms — including clear page structure, location signals, metadata, internal organisation and search-friendly written content.
03
The Google Business Profile was reviewed and tidied up alongside Maps and location information, helping create greater consistency between the website and the business information Google was using across local search.
THE RESULT
A more confident local presence.
The finished website gives Sands Physiotherapy a clear, professional digital home that better reflects the personal and trusted service behind the practice.
New photography, written content and a refreshed visual direction give prospective clients a much stronger introduction to the business, while testimonials and integrated online bookings make the next step straightforward.
Combined with improved location consistency, Google Business Profile work and stronger on-page SEO foundations, the site gives Sands a much more coherent platform for attracting and converting local clients in a competitive market.