More than a website.
A joined-up digital presence and interior design website for a long-established Cornwall business, bringing strategy, brand, web, content and search together around one clear direction.
STRATEGY → BRAND → WEB → CONTENT → SEO
THE BRIEF
Bring the business together online.
Zodiac Interiors needed a complete refresh of its digital presence, bringing an ageing website up to modern standards while making its range of made-to-measure blinds, shutters, curtains and awnings easier to explore.
With a broad customer demographic, the site needed to feel clear, intuitive and easy to navigate across desktop, tablet and mobile. It also had to work harder commercially, giving customers access to downloadable product brochures while guiding them naturally towards booking a measure through a dedicated enquiry form or starting a conversation through WhatsApp.
WHAT XPY DELIVERED
01
STRATEGY
Site structure
Customer journeys
Digital direction
Conversion points
02
BRAND
Visual direction
Brand application
Typography
Digital consistency
03
WEB
UX & responsive design
WordPress development
Product & PDF library
Booking enquiry journey
WhatsApp integration
04
GROWTH
SEO structure
Local search
Content
Analytics foundations
INTERIOR DESIGN WEBSITE · CORNWALL
Built around how customers actually choose.
The site structure was designed around the way customers actually research and choose made-to-measure interiors.
Clear product journeys allow visitors to explore blinds, shutters, curtains and awnings, understand the available options and access relevant brochures and product information directly from the site.
Rather than leaving customers at a dead end, each journey provides a clear next step. Calls to action lead towards booking a measure, completing an enquiry form or starting a conversation directly through WhatsApp.
The result is a website that does more than showcase the business. It actively helps move potential customers from browsing to enquiry.
BRAND & DIRECTION
A visual language that fits the business.
The digital identity needed to feel appropriate for an established interiors company rather than simply follow current web trends.
Typography, colour, imagery and layout were developed as one system, giving Zodiac a consistent visual language across the website and supporting content.
That means the brand and the website work together rather than feeling like separate pieces.
The wider visual identity was refreshed at the same time, modernising the colour palette, typography and supporting brand assets, with print-ready files supplied for consistent use beyond the website.
FRICTIONLESS ENQUIRY
Making the next step easy.
Designed around the customer journey.
The website was designed to remove unnecessary barriers between browsing and getting in touch.
Customers can explore the product range, access relevant brochures and downloadable information, then move naturally towards booking a measure when they’re ready to take the next step.
A dedicated enquiry form captures the key information Zodiac needs, while WhatsApp provides a faster, more informal way to start a conversation.
EXPLORE → RESEARCH → DOWNLOAD → BOOK A MEASURE
BEYOND THE BUILD
Content and search built in from the start.
01
CONTENT
Copy and visual content were developed alongside the site structure, giving every page a clear purpose. With a limited photography library available, existing imagery was carefully retouched, enhanced and adapted to create a more consistent visual standard, with new copy built around the products and customer journey.
02
SEO
Page hierarchy, content structure and local relevance were considered from the beginning rather than added after launch. Search-friendly foundations were built throughout the site, giving Zodiac a stronger platform for organic visibility and ongoing optimisation as the business grows.
03
MEASUREMENT
Tracking and key enquiry points were built into the website to provide a clearer picture of how customers use it. This gives Zodiac meaningful data around engagement and conversions, while creating a foundation for future improvements based on how the site performs in the real world.
THE RESULT
One joined-up digital presence.
The finished project gives Zodiac a digital presence that reflects the quality of the business while making it significantly easier for customers to explore products, access information and take the next step.
The website brings product discovery, downloadable brochures, search, content and customer enquiries into one connected experience, with clear routes to book a measure, submit an enquiry or start a conversation through WhatsApp.
Rather than simply replacing an old website, the project created a more useful digital platform for both the customer and the business, with a structure that can continue to grow alongside Zodiac.