Built for a
brand with bite.
A bold restaurant website design for Rebellion Roast House, bringing locations, menus, content and online bookings together in one distinctive hospitality experience.
WEB → BOOKING INTEGRATION → CONTENT → SOCIAL
THE BRIEF
Bring the experience online.
XPY has worked alongside Rebellion Roast House for a number of years, supporting the business across web, social content, campaigns and design as the brand and restaurant group have evolved.
For the latest website, the brief was to translate Rebellion’s established visual identity into a fast, highly responsive digital experience, while making it easier for customers to discover locations, explore menus and, crucially, book a table online.
WHAT XPY DELIVERED
01
WEB
Responsive design
WordPress development
Location pages
Menu integration
02
BOOKINGS
Zonal integration
Booking journey
Custom styling
Responsive UX
03
CONTENT
Short-form video
Photography
Social content
Campaign creative
04
MARKETING
Paid social
Promotions
Campaign rollout
Creative support
THE WEBSITE
As bold as the restaurants.
Rebellion already had a distinctive visual identity, so the website needed to feel unmistakably part of the same world.
Bold typography, dark styling, strong food imagery and confident calls to action carry that character into the digital experience, while keeping the underlying structure deliberately straightforward.
Each restaurant has the information customers actually need — from location and opening times through to menus and booking without allowing the personality of the brand to get in the way of usability.
The result is a website that feels like Rebellion while remaining quick and intuitive to navigate.
MULTIPLE LOCATIONS
One brand. Different restaurants.
As Rebellion grew across Cornwall, the website needed to accommodate multiple locations without fragmenting the customer experience.
Individual restaurant pages give each venue space for its own practical information, menus and booking journey while remaining clearly connected to the wider Rebellion brand.
The structure makes it simple for customers to find the restaurant relevant to them and move quickly from browsing to the information they need.
It also provides a framework that can evolve alongside the group as locations, menus and promotions change.
ONLINE BOOKINGS
From hungry to booked.
Booking without the friction.
Moving table reservations online became an important part of Rebellion’s customer journey, giving customers a direct route from discovering a restaurant to securing a table.
XPY worked with Zonal to integrate Rebellion’s chosen booking platform into the website, coordinating the technical implementation and customising the interface with CSS so it felt like a natural extension of the Rebellion brand rather than a third-party system.
Particular attention was given to the mobile experience, keeping the booking process clear, intuitive and easy to complete on the devices customers are most likely to be using when deciding where to eat.
ZONAL INTEGRATION · CUSTOM CSS · MOBILE UX · ONLINE BOOKINGS
BEYOND THE WEBSITE
A creative partnership that keeps moving.
01
CONTENT
XPY produces ongoing short-form content for Rebellion across its social channels, taking ideas from concept through filming, editing and final delivery to create regular content around the restaurants, food, events and promotions.
02
CAMPAIGNS
Content is supported by promotional rollout and paid social activity, helping Rebellion put campaigns in front of relevant audiences and giving individual promotions a joined-up journey from advert and social content through to the website.
03
DESIGN
The relationship extends into physical brand touchpoints too, including the ongoing design and production of restaurant menus and supporting creative, keeping customer-facing materials consistent with Rebellion’s established identity.
THE RESULT
Digital that feels like Rebellion.
The latest website gives Rebellion Roast House a responsive digital home that carries the confidence and personality of the established brand while making the practical customer journey considerably simpler.
Locations, menus and restaurant information are easy to explore, while the integrated booking experience gives customers a direct route from discovering Rebellion to reserving a table.
More importantly, the website sits within a much wider creative relationship. From ongoing social content and paid campaigns to menus, promotions and digital development, XPY continues to work alongside Rebellion as the business evolves.